The rapid development of digital and cloud computing technology enhances contemporary business. Therefore, GMBA sees the importance of introducing “Digital Trends and Management in Cloud Computing” to our GMBA students. Key platforms that drive innovation, as well as risks and opportunities, are covered in this course. We pay particular attention to the use of the cloud by both startups and small and medium-sized businesses.

A highlight of the program was working with Amazon Web Services (AWS), the leading provider of web hosting services with over 1.16 million companies globally, to learn about some of the key concepts to prepare for cloud adoption.

Through our partners with AWS, we were joined this year by Keego Mobility and Reallusion Inc., two businesses implementing cloud solutions to reach their expanding markets. Keego Mobility manufactures e-bikes in Taiwan and ships to partners around the world. Reallusion is a 2D and 3D animation software and content developer.

Through this cooperation, our students had the opportunity to collaborate with these companies to develop strategic solutions for the digital world. They had the opportunity to meet with these companies to learn more about their business model, objectives, value propositions, and future goals.

The students presented their projects on the final day, which included market entry strategies to an identified target market and strategic solutions important to digital and cloud computing trends, difficulties, and opportunities for the organization.

The final presentations from our five student groups impressed the two companies. The two firms see a future opportunity to join the target market thanks to the innovative and novel business ideas from a diverse group of students.

Link to official site:

Keego Mobility: https://keegomobility.com/

Reallusion: https://www.reallusion.com/about/default.html