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Wine and Spirit Cultural Business 葡萄酒與烈酒文化產業
(Course ID: 749 M1560)
Syllabus
 

We plan to invite a new instructor, Chienhao Chen陳千浩, to deliver this course. Dr. Chen is currently teaching at the Department of Food & Beverage Management, National Kaohsiung University of Hospitality and Tourism, and a Visiting Associate Professor of MSc International Wine Management at the Hong Kong Polytechnic University School of Hotel and Tourism Management. 

In recent years, following the economic growth and globalization, the wine and spirit market experienced dynamic expansion across most regions. In 2019, the world wine and spirit market was valued at $970 billion, and is expected to reach $1,411 billion by 2027, with a Compound Annual Growth Rate CAGR of 4.9%. Their consumption is generally associated with events of significant importance during occasions such as weddings, anniversaries, business invitations, corporate events, social gatherings, parties, and other celebrations.

Therefore, the need for professional knowledge of wine and spirit cultural business with a global perspective continues to grow across every international business administrative profession. On the other hand, as a modern entrepreneur, entertaining a memorable and enjoyable dining event not only enhance your professional personality but also demonstrate the indelible impression of your company.

Thus, this subject is designed to provide students with foundational knowledge required to understand the scientific principles, practices, techniques, regulation, labelling of wine and spirit. A combined structure to blend the theory and practice aspects enable students to gain insight into (1) the elaboration of Asian and Western alcoholic beverages such as baijou, sake, beer, brandy, sweet potato shochu, champagne, wine, whisky, etc., (2) Understand the professional sensory evaluation including the theoretical and analytical tasting, how to access the quality of wine and spirit, (3) the global wine and spirit business by type and distribution channel and market overview, (4) European wine and spirit legislation, including the Geographical Indication and Agriculture Food/Wine/Spirit Names and the Appellation of Origin, (5) grape wine handmade/home brewing practices, (6) food and wine pairing practices through Western and Asian table manners, (7) winery visit field trips and wine tourism.

The instructor Chen, Chienhao is a local wine and spirit producer. He left Taiwan for Switzerland and, in 1992, began training at Les Roches, a hotel school. This is where he tasted his first sip of wine. In 1996, he left to study winemaking in the French city Dijon and obtained the Burgundy University diploma as a winemaker. He was the first Asian student in his class. He returned to Taiwan in 2000 and started winemaking experiments with winegrapes grown in Taichung county. In 2014, his wine Vino Formosa received a gold medal at the prestigious International Paris wine competition organised by the Union of Oenologist of France. Until today, his award-winning wine and spirits have gain international awards from 10 winemaking countries. He also advises 3 fine dining restaurants and have invited 12 European Three-Star Michelin Chefs to Taiwan for gastronomic fine dining events.

Doing business in the global context can be complex and daunting. This course introduces students to some of the key concepts to understanding global business, trade policy uncertainty, and global business practices with a focus on building corporate resilience.

In Module 1, we start by considering the key macro-economic principles that aid business professionals in market identification. In Module 2, we recognize the importance of national and international institutions in governing trade and discuss some of the policy uncertainties that have arisen in recent years and their effects on business. In Module 3, we invite industry experts and foreign diplomatic and trade representatives to speak on doing business in different nations. Finally, in Module 4, we look at the importance of the global supply chain, contemporary concerns and the discussion surrounding supply chain relocation.

Using a combination of case studies, guest speakers and lectures this course will introduce students to business in the global context. Upon completion, students will have an improved understanding of:

• The key concepts in marketplace identification.
• Key national and international policies that guide international trade.
• Key national and international institutions that govern international trade.
• Major (policy) issues affecting international trade.
• Trade barriers.
• Opportunities to build corporate resilience.

We are going to open an elective course: Global Investment: Markets, Instruments and Risk Management in  2022 spring to be instructed by Eddie Chen, CFA, FRM.

Eddie Chen currently is in charge of financial risk management for USD60 billion funds for a multilateral development institution in Manilla, Philippines and acted as an Expert Advisor in the Consultation Committee of International Corporation and Development Fund (ICDF) of the Ministry of Foreign Affairs (MOFA), Taiwan. Prior to the current position, Eddie was the Executive Vice President of an exchange listed Private Equity (PE) funded commercial Bank, and the Managers in different functional sectors for HSBC Markets, ABN AMRO Bank N.V. and ITOCHU (Japan) CORPORATION. He is an alumnus of College of Management at National Taiwan University and gained his MBA degree from the Graduate School of Business at University of Chicago in Illinois, USA.

If you have had (or will have before the class starts) a conceptual understanding of financial time value and cash-flow discounted Net Present Value (NPV), the course is good for you to gain basic but current knowledge on investing in various financial markets and choosing investment products suitable to your risk appetite. You will start by developing a board understanding of financial markets and investable instruments (Equity, Debt, Forex, Commodity, and Derivatives etc.) from a market practitioner’s perspective that characterizes the investment opportunities available to today’s investors, at both the micro and macro levels. Then you will learn how to adequately build and manage an investment portfolio with a long-term view with quantitative tools and risk management methods used by market participants.

If you have already owned experiences in asset managements, fund investments, and portfolio strategies planning, you may be still welcomed to take this course but please be understanding that the comprehensive course may not be perfect to meet your actual needs.