Previously, in summer 2014, NTU’s College of Management organized a visiting tour to welcome 40 students from its sister school – Guanghua School of Management, Peking University (“Guanghua PKU”). For the first time, students majoring in international business at Guanghua PKU had the chance to explore NTU’s campus on a 4-day journey, which included 15 hours of professional courses and two institution visits in the afternoon.

NTU’s summer program was a special request from Guanghua PKU’s MBA program, and was proven to be a success. Visiting students and PKU’s administrative faculty praised the courses and on-site visits, as well as the considerate services provided by our office. In light of the strong demand, we organized another 4-day tour (February 2 to 5, 2015) during winter vacation. To scale new heights, we arranged a field trip for these top MBA students to explore the outside of the classroom, and experience Taiwan’s unique culture and hospitality.

The winter program offered lectures correspondent with corporate visits: the students’ visit to “Nova Design” was related to the lectures “Prospect & retrospect of Taiwan’s high-tech industry – extended discussion on the influence of industrial policies” (by Mr. Tze-Chen Tu, General Director of the Center of Knowledge-based Economy and Competitiveness, Industrial Technology Research Institute), “Strategies for business growth” (by Professor Chung-Jen Chen), and “Service innovation” (by Professor Chia-Wei Kuo). The visit to “Lion Travel” was tied up with the lecture “The transformation of Ctrip” by Professor Ming Huei Hsieh. Lastly, under the guidance of Professor Chung-Hsing Huang, students underwent a group competition on the case study “Up and rising of budget airlines in Asia-Pacific.”

At the end, the visiting students spoke highly of our thoughtful arrangements and planning of the program, and were impressed and rewarded by the vivid lectures and case studies. They cherished and enjoyed every moment of their stay, yet found it a pity that they could not learn more about Taiwanese culture and companies due to the short schedule. They hoped that in the future, the program could be extended by more days and courses to give students more time to savor Taiwan’s natural and humane beauty.