2019 | Best paper in cross-cultural and global marketing, “Does cause-related marketing affect the purchase intent of American and Filipino college students?”, at 2019 Society of Marketing Advances Conference, New Orleans, Louisiana- November 6-9, 2019. |
2016/1 | Best working paper award, “Indian online clothing shoppers: A segmentation and positioning study” at “International Conference on Innovative brand-building through Digital Marketing,” held at International Management Institute, Delhi, January 2016. |
Email: ntugmba@ntu.edu.tw
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