個人資料
Shweta Pandey 潘雪
博士
Fellow Programme in Management (Ph.D)
研究室 :
電話 : +886-965422366
傳真 :
E-mail : shwetapandey@ntu.edu.tw
諮詢時段 :
主要研究領域
• Consumer Behavior
• Social Media Marketing
• Digital Marketing
• Marketing Research
研究領域摘要
學歷
• Fellow Programme in Management (Ph.D)
課程
• Advertising and Marketing Communications
• Engaging Consumers and Social Media Marketing
• 行銷管理學
• Thesis writing
獲獎
經歷
暫無資料
研討會論文
期刊論文
- Pandey, Shweta; Pandey, Neeraj; Chawla, Deepak, August 2023, Market segmentation based on customer experience dimensions extracted from online reviews using data mining, Journal of Consumer Marketing, https://doi.org/10.1108/JCM-10-2022-5654.
- Pandey, S., Chawla, D., & Puri, S., 2022, Impact of technology, health, and consumer-related factors on continued usage intention of wearable fitness tracking (WFT) devices., Benchmarking: an international journal.
- Pandey, S.; Chawla, D. ; Puri, S., August 2022, Food delivery apps (FDAs) in Asia: an exploratory study across India and the Philippines, British Food Journal.
- Pandey, S.; Chawla, D.; Puri, S.; Jeong, L.S., August 2021, Acceptance of wearable fitness devices in developing countries: exploring the country and gender-specific differences, Journal of Asia Business Studies.
- Pandey, S., Chawla, D., Jeong, L. S., Bautista Jr, R., Santos, J. E., 2020, An Experimental Approach to Examine the Antecedents of Attitude, Intention, and Loyalty Towards Cause-related Marketing: The Case of India and the Philippines, Global Business Review.
- Jeong, L. S, Bautista Jr, R. & Pandey, S., 2020, Will Cause-Related Marketing affect the American and Filipino College Students’ Purchase Intention?, Asia-Pacific Social Science Review, 20(4), 164-176.
- Pandey, S., Chawla, D. & Puri, S., 2020, Cause-related marketing: exploring the differences across Gen Y and Gen Z in India, Social Business, 10(2), 172-191.
- Santiago, A, Pandey, S. & Manalac, Ma. Theresa, 2019, Family Presence, Family Firm Reputation and Perceived Financial Performance: Empirical Evidence from the Philippines, Journal of Family Business Strategy, 10(1), 49-56.
- Pandey, S & Chawla, D, 2018, Engaging m-commerce adopters in India: exploring the two ends of the adoption continuum across four m-commerce categories, Journal of Enterprise Information Management, 32(1), 191-201.
- Pandey, S., & Chawla, D., 2018, Online customer experience in clothing e-retail: exploring OCE dimensions and their impact on satisfaction and loyalty. Does gender matter?, International Journal of Retail and Distribution Management, 46(3), 323-346.
- Pandey, S., & Chawla, D., 2018, Evolving segments of online clothing buyers: an emerging market study, Journal of Advances in Management Research, 15(4), 536-557.
- Pandey, S., & Chawla, D., 2018, Exploring factors that drive the adoption of various categories of m-commerce: an emerging market study, Global Business Review, 21(1), 1-21.
- Pandey, S. & Chawla, D., 2016, Using qualitative research for establishing content validity of e-lifestyle and website quality constructs, Qualitative Market Research: An International Journal, 19(3), 339-356.
- Pandey, S. & Chawla, D., 2016, Understanding Indian online consumers' loyalty: The impact of e-lifestyles and website quality, Journal of Internet Commerce, 15(4), 332-352.
- Pandey, S., Chawla, D., 2016, Impact of changing consumer lifestyles and website quality on online satisfaction and loyalty-an emerging market framework, International Journal of Indian Culture and Business Management, 12(1).
- Pandey, S., Chawla, D. & Venkatesh, U., 2015, Online Shopper Segmentation Based on Lifestyles: An Exploratory Study in India, Journal of Internet Commerce, 14(1), 21-41.
- Pandey, S. & Chawla, D, 2014, E-lifestyles of Indian online shoppers: A scale validation, Journal of Retailing and Consumer Services, 21(6), 1068-1074.
專書
暫無資料 專書論文
- Pandey, S., & Chawla, D., 2017, Driving Green Marketing in a Developing Country: Reducing the attitude-behaviour Gap. In Driving Green Consumerism Through Strategic Sustainability Marketing, IGI Global, ( Driving Green Marketing in a Developing Country: Reducing the attitude-behaviour Gap ).
技術報告
暫無資料 其他
- Pandey, S, Puri, S, 2023, Just Kitchen- The Growth Conundrum
- Puri, S., Pandey, S., Puri, S., 2023, Air India: The image damage of “Pee-Gate”
- Turpin, D., Manalac, M.T., Pandey, S. and Puri, S., 2022, Bhanton Towels: The pricing dilemma of an exporter
- Soni, S., Puri, S., Pandey, S., Jain, T., 2020, Tea Connect: exploring New Options, Ivey case publication- 9B20A059
- Pandey, S., Puri, S. & Hayati, B., 2020, Dito Telecommunity Corporation: challenging telecom duopoly in the Philippines, Journal of International Business Education, 15.
- Puri, S., Pandey, S. & Hayati, B., 2019, Robinsons Retail navigates Rustan’s acquisition, Ivey case publication- 9B19A047
- Pandey, S., Puri, S. & Hayati, B., 2018, Big Boss Cement Inc.: Stirring up Industry competition in the Philippines, Ivey case publication- 9B18A055
